Ally Quirk
About
Writing
Noé by LVMH
This thesis explores how LVMH can gain control over its Fashion & Leather Goods and Jewelry & Watches products’ lifecycles via the implementation of an in-group luxury resale platform and integrated marketing campaign. This initiative allows LVMH to exercise control over the secondhand market, gain access to emerging luxury consumers, all with a sustainable message at its forefront. This thesis explores the relationships between luxury, sustainability, and community to create a leading authenticated luxury resale platform made up of luxury consumers’ most beloved brands.
Thesis deliverables include a 125-page research paper, creation of the framework and business model, and all creative outputs (marketing materials, video campaign, branding & logo, UX/UI design, email and social media, and more).
Fashion film art directed, styled, and set styling by Ally Quirk, videography by Romano Natale.
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