Ally Quirk
About
Writing
GANNI Beauty
Packaging design developed for a brand extension into the beauty sector, ensuring alignment with brand identity while appealing to a new, targeted consumer demographic. By implementing biodegradable and recyclable packaging solutions, the extension upholds GANNI’s devotion to sustainable practices. Playing off of the brand’s existing creative code, the launch materials include packaging, an integrated marketing campaign, in-store event collateral, and storefront displays.