Ally Quirk

Ally Quirk is a Designer and Creative Strategist based out of Boston, MA. She is the Senior Graphic Designer at Who What Wear and Marie Claire, a Freelance Art Director, and the Founder of al dente on Substack. She earned her MFA in Luxury & Brand Management from the Savannah College of Art & Design in 2022, during which she developed expertise in luxury brands, sustainable fashion, and art direction. 

When she is ooo, you can catch Ally on long city walks with her supermutt Nelly, book shopping, or eating big bowls of pasta.


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Noé by LVMH


This thesis explores how LVMH can gain control over its Fashion & Leather Goods and Jewelry & Watches products’ lifecycles via the implementation of an in-group luxury resale platform and integrated marketing campaign. This initiative allows LVMH to exercise control over the secondhand market, gain access to emerging luxury consumers, all with a sustainable message at its forefront. This thesis explores the relationships between luxury, sustainability, and community to create a leading luxury resale platform made up of luxury consumers’ most beloved brands.

Thesis deliverables include a 125-page research paper, creation of the framework and business model, and all creative outputs (marketing materials, video campaign, branding, UX/UI design, email and social media, and more).  

Fashion film art directed, styled, and set design by Ally Quirk, videography by Romano Natale.

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